Vários - Non Profit Org.
Vários is a non-profit organisation that brings together the most vulnerable people in Tondela’s local community. From the disabled to the elderly, their work spans multiple generations and often involves physical and creative activities.
The brand refresh aims directly at the word “Vários” which means “several” or in better words, it’s about diversity and being open minded.
Concept Brand Identity Project
The brand is colourful, vibrant, joly and often times a bit quirky
It’s about bringing happiness and joy, to a place riddled with challenges
It’s about letting yourself go in the wonder of colour
It’s about connecting and empowering lives
The quirky characters mean to connect people with their struggles and everyday challenges.
”We are not perfect, and that’s okay.”
This project was researched, envisioned and executed in a span of 2 days.
